Welcome to the Advanced Digital and Social Media Marketing Program! This comprehensive 3-month course is designed to take you from foundational marketing knowledge to a fully equipped digital marketing professional — capable of planning, executing, and measuring high-impact campaigns across every major online channel.
The global digital advertising market is worth over $600 billion and growing every year. Businesses of all sizes — from local shops to multinational corporations — need skilled marketers who can drive traffic, generate leads, build brand awareness, and convert audiences into paying customers. This program teaches you the complete digital marketing ecosystem: SEO, Google Ads, Meta Ads, content marketing, email marketing, analytics, and social media strategy — all backed by hands-on campaign work with real budgets and real results.
Why Choose This Course?
- Full-Stack Digital Marketing: Master every key channel — SEO, PPC, Meta Ads, TikTok Ads, email, content, and analytics — giving you the complete skill set demanded by employers and clients alike.
- Live Campaign Experience: Run real paid advertising campaigns with actual budgets. Leave the course with live campaign results, ad creatives, and performance reports you can show in job interviews or client pitches.
- Data-Driven Decision Making: Learn to use Google Analytics 4, Meta Business Suite, and Google Search Console to track performance, interpret data, and optimise campaigns for maximum ROI.
- Platform Certifications: Prepare for and sit Google Ads and Meta Blueprint certifications — globally recognised credentials that boost your employability and freelance credibility.
- Agency and Freelance Ready: Learn how to manage client accounts, write marketing proposals, report on campaign performance, and price your services as a freelance digital marketer or agency professional.
- Career Support: CV review, LinkedIn profile optimisation, portfolio guidance, and access to our optional internship programme after course completion.
Tools & Technologies Covered
- Google Analytics 4 (GA4) for website traffic analysis and conversion tracking
- Google Search Console for SEO monitoring, keyword performance, and technical health
- Google Ads (Search, Display, Shopping, YouTube) for paid search and display advertising
- Meta Business Suite and Meta Ads Manager for Facebook and Instagram advertising
- TikTok Ads Manager for short-form video advertising campaigns
- SEMrush and Ahrefs for keyword research, competitor analysis, and backlink auditing
- Mailchimp and Klaviyo for email marketing automation and list management
- Canva and Adobe Express for social media graphic design and ad creative production
- Buffer and Hootsuite for social media scheduling and community management
- Google Tag Manager for tracking code management and event tracking setup
- HubSpot CRM for lead management, marketing automation, and funnel tracking
Hands-On Projects
Throughout the 3 months you will build a professional marketing portfolio including:
- SEO Audit and Strategy: Conduct a full technical and on-page SEO audit for a real website, produce a keyword strategy, and implement improvements tracked via Google Search Console.
- Google Ads Campaign: Plan, launch, and optimise a live Google Search and Display advertising campaign with defined KPIs, audience targeting, and a written performance report.
- Meta Ads Funnel: Build a complete Facebook and Instagram advertising funnel — from cold audience awareness to retargeting and conversion — including ad creative, copy, and A/B test results.
- Social Media Content Calendar: Create a 30-day content calendar for a chosen brand across Instagram, Facebook, LinkedIn, and TikTok with captions, visuals, and engagement strategy.
- Capstone: Full Digital Marketing Strategy: Develop a comprehensive digital marketing strategy for a real or simulated business including channel mix, budget allocation, 90-day campaign plan, and projected ROI presentation.
Who This Course Is For
- Beginners who want to start a career in digital marketing with no prior experience
- Business owners who want to market their products and services online more effectively
- Social media managers who want to upgrade from organic content to paid advertising and data analytics
- Sales professionals who want to understand the digital marketing funnel that feeds their pipeline
- Freelancers who want to offer digital marketing services to clients and build a monthly retainer business
- Marketing graduates who need practical, tool-based skills to complement their academic qualifications
Career Opportunities
Upon completing this course you will be prepared for roles such as:
- Digital Marketing Executive and Digital Marketing Manager
- Social Media Marketing Specialist
- PPC and Paid Advertising Specialist (Google Ads, Meta Ads)
- SEO Specialist and Content Marketing Manager
- Email Marketing Specialist
- Marketing Analytics and Campaign Performance Analyst
- Freelance Digital Marketing Consultant
- Brand and Communications Manager
Learning Mode
Hybrid Learning: Attend classes physically at our campus or join online via live interactive sessions.
- Live Classes: Monday to Friday, 9:00 AM – 12:00 PM
- Recorded Sessions: Access all class recordings anytime for revision at your own pace
- Online Support: Get help via WhatsApp community and scheduled mentoring sessions
- Practical Labs: Hands-on campaign creation, ad launch, and analytics sessions with real tools and live accounts guided by the instructor every week
- Project Reviews: Structured feedback on every campaign, audit, and strategy deliverable at key milestones throughout the program
- Certification Preparation: Dedicated sessions to prepare you for Google Ads and Meta Blueprint certification exams before course completion
Whether you want to launch a career in digital marketing, grow your business online, or build a profitable freelance practice — this 3-month program gives you the advanced skills, real campaign experience, and industry-recognised credentials to compete and succeed in the digital marketing industry.
