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Certified Search Engine Optimization Specialist
Marketing

Certified Search Engine Optimization Specialist

4.8 — 15+ enrolled
Foundation Course
3 Months
On-line, In-Campus
Home Courses Certified Search Engine Optimization Specialist
About This Course

This 3-Month SEO Mastery Course is designed for beginners, business owners, freelancers, and digital marketers who want to master Search Engine Optimization and rank websites on Google. Students will learn how search engines work, how to optimize websites for better visibility, perform keyword research, improve technical SEO, build backlinks, and grow traffic organically using professional SEO tools and real-world strategies.

 

Tools & Platforms Covered

  • Google Search Console
  • Google Analytics (GA4)
  • Google Keyword Planner
  • Google Trends
  • Ahrefs
  • SEMrush
  • Ubersuggest
  • Screaming Frog SEO Spider
  • Yoast SEO
  • Rank Math
  • Google PageSpeed Insights
  • GTmetrix
  • Google Business Profile
  • Bing Webmaster Tools

 

 

Practical Projects Included

  • Keyword Research Project
  • Competitor SEO Analysis Report
  • On-Page SEO Optimization Project
  • Technical SEO Audit Project
  • Local SEO Ranking Project
  • Backlink Strategy Plan
  • Final Complete SEO Audit Report

 

 

Skills Students Will Gain

  • SEO Strategy Development
  • Keyword Research & Mapping
  • On-Page SEO Optimization
  • Technical SEO Auditing
  • Link Building & Off-Page SEO
  • Local SEO Optimization
  • Google Analytics & Search Console Reporting
  • Competitor Research
  • SEO Content Writing
  • Website Ranking Strategy

 

 

 

Who Should Join?

  • Beginners who want to learn SEO
  • Freelancers who want to offer SEO services
  • Business owners who want organic traffic
  • Bloggers & Content Creators
  • Marketing Students
  • Digital Marketers
  • Website Owners
  • E-commerce Store Owners
What You Will Learn
Understand how Google Search works
Perform professional keyword research
Optimize websites for On-Page SEO
Build powerful Off-Page SEO strategies
Improve Technical SEO for better rankings
Optimize website speed and mobile usability
Perform competitor SEO analysis
Use Google Search Console & Google Analytics
Build backlink strategies for authority growth
Create SEO-friendly content that ranks
Audit websites like a professional SEO expert
Rank websites locally and globally
Course Curriculum
01
SEO Foundations & Keyword Research
11 lessons
3 Week
  • Introduction to Search Engine Optimization (SEO)
  • How Google Search Engine works (Crawling, Indexing, Ranking)
  • Understanding SERP (Search Engine Results Pages)
  • White Hat SEO vs Black Hat SEO
  • Keyword Research fundamentals
  • Short-tail vs Long-tail keywords
  • Search Intent (Informational, Navigational, Transactional)
  • Keyword Research using Google Keyword Planner, Ubersuggest, Google Trends
  • Competitor Keyword Analysis
  • Keyword clustering & mapping strategy
  • Finding low competition high volume keywords
02
On-Page SEO & Content Optimization
12 lessons
3 Weeks
  • On-Page SEO fundamentals
  • Title tags, meta descriptions & meta keywords
  • Header structure (H1, H2, H3 optimization)
  • URL structure optimization
  • Internal linking strategy
  • Image SEO (alt tags, compression, naming)
  • SEO-friendly content writing techniques
  • Keyword placement strategy
  • Content optimization for ranking
  • Featured snippet optimization
  • SEO copywriting basics
  • Writing blog posts that rank on Google
03
Technical SEO & Website Optimization
12 lessons
3 Weeks
  • Technical SEO fundamentals
  • Website crawling and indexing control
  • XML sitemap creation & optimization
  • Robots.txt configuration
  • Canonical tags & duplicate content handling
  • 301 & 302 redirects
  • Broken link fixing
  • Website speed optimization
  • Core Web Vitals (LCP, FID, CLS)
  • Mobile-first indexing
  • HTTPS & website security basics
  • Learning of Tools (Google Search Console, Google PageSpeed Insights, GTmetrix, Screaming Frog SEO Spider)
04
Off-Page SEO, Local SEO & SEO Reporting
15 lessons
3 Weeks
  • Off-Page SEO fundamentals
  • Backlink building strategies
  • DoFollow vs NoFollow links
  • Guest posting strategy
  • High authority backlink creation
  • Anchor text optimization
  • Local SEO fundamentals
  • Google Business Profile optimization
  • Local citations & NAP consistency
  • Google Maps ranking techniques
  • SEO analytics & reporting
  • Google Analytics (GA4) setup
  • Tracking traffic, CTR, bounce rate
  • SEO audit techniques (On-page, Technical, Off-page)
  • Final complete SEO project
Certified Search Engine Optimization Specialist
4.8 · 15+ students
  • Duration3 Months
  • LevelFoundation Course
  • ScheduleMonday – Friday
  • ModeOn-line, In-Campus
  • CertificateIncluded on completion
  • SupportLifetime alumni access
  • Admission FeeRs. 15,000
  • Monthly FeeRs. 10,000

Admission Note: Admission fee includes the first month's tuition fee. You only need to pay Rs. 15,000 at the time of admission.

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